I was trying to solve a puzzle in the latest issue of The Enigma, the monthly publication of The National Puzzlers’ League, and I decided the answer might be one of the Coca-Cola brands. I haven’t memorized them, of course, so I looked them up. Holy cats! They own everything. This isn’t a surprise — America’s favorite soft drink company is a sprawling mass of a corporation — but the list en masse is quite a sight.
Here’s one to ponder: What is Bimbo Break? It’s listed in their brands, but I’ve never seen it. Maybe I just don’t shop in the right stores. Or maybe, you know, Coca-Cola decided that that brand isn’t quite ready for market yet.
I’ll tell you what Bimbo Break isn’t: the answer to the puzzle. I did manage to figure it out, though.
