Tyler of Dr. Vino just sent me an article about Thomas Keller’s empire that casually mentions his forthcoming frozen food line. Is Thomas Keller the Wolfgang Puck of the Noughties? Have I just ensured that I’ll never get a reservation again at The French Laundry? How would that be different than now?
Anyway, it doesn’t sound like we’ll see his face plastered throughout the frozen food section quite yet. So far there are just two products, and stores still need to buy them (because that will be a tough sell).