I know nothing about coffee except that I don’t like it. But my friend Tim does: He owns a popular coffeehouse in San Leandro that does its own roasting and blending. He forwarded an amusing post arguing that The French Laundry is trying to cover for mediocre coffee by impressing guests with its price. Or as the author writes:
Yes, the man behind America’s most esteemed of restaurants … has proudly announced to his customers that they[sic] will now offer Panama Esmeralda Geisha coffee roasted by the consistently underwhelming Equator Estate Coffees. … rather than get educated, train staff, and elevate the craft (if not also chuck their superautomatic Schaerer espresso machine for something less suited for an assembly line), they take the lazy short cut of espousing the merits of “the most expensive coffee in the world” on their menus
Any thoughts on this from you all? (Other than the misuse of the word “compliment” in the original press release?)
