Wednesday, June 20, 2007

The Subjectiveness of Smell

Slate's Mike Steinberger continues his look at the physiology of tasting wine with a probing of the nose. There's some good information there, and it reinforces what I already tell my students: You are always right about what you smell and what you like.



Steinberger, quoting a researcher, mentions the classic "white wine" vs. "red wine" experiment in which a white wine with red dye results in red wine descriptions. He also alludes to the "label" experiment mentioned in Mindless Eating, in which the same wine with a Napa label gets more praise than when it sports a Montana label, though in this case he mentions "vin de table" versus "grand cru" as the variables. It makes you wonder about the lack of bias in those wine critics who claim to taste wines blind but in fact know the grape and region before they sip.